You can be flexible and customize.

In order to create a website that has a a personal feel the template must be modified. If businesses will only depend on regular templates that do not have their own unique input, their website will not be set apart from hundreds of competitors who utilize the same template.

This is why the people who created these templates offer different options for customization. Certain templates provide many options to customize to users . Others provide a couple of options to alter certain elements on specific aspects of their site.

People who aren't developers might feel that having more flexibility in building their website can be more difficult, so they prefer limited possibilities for customization.

However, they should think further into the future. Later on, they may have to include non-default elements to their website , and this is only feasible with the help of flexible customization options.

Always decide on a responsive design.

This is quite obvious. Any website that isn't responsive is deemed to be obsolete. Thanks to responsive templates, it is now possible to alter the layout of a website to make it appear well on different screens. A lot of traffic is driven by mobile devices because many people use their cell phones to shop and search online, and this is growing every time.

Therefore, companies must be aware of this. No matter what the niche or the demographics of their website, even if it is an information feed or an e-commerce site, if the site doesn't look appealing on mobile phones or other handheld devices, it can hurt their business.

In the past it was just an option, but the rules are different today and many templates have evolved and provide responsive and mobile-friendly themes. There are however several templates that do not offer mobile-friendly layouts. Companies should steer clear of these pitfalls.

Go for SEO friendly templates.

Companies certainly want more visitors to find their website, however this cannot be achieved without Search Engine Optimisation , or SEO. Even if they are not able to create a captivating website with remarkable content, if they wish for their site to be able to achieve an increased rank on the search engine, they have implement SEO strategies.

Apart from having beautiful Digital Marketing Jacksonville designs, they have to offer a smooth and easy navigation as well as a solid hierarchy. In addition, they should use a particular template consistently and not have a distinct one in every category. The use of a number of templates makes it difficult for visitors to navigate their website.

While some templates are designed with stunning designs, SEO may still see it as unprofessionally written. Therefore, it is recommended to use SEO friendly templates. If templates aren't properly coded, websites take more time to load and will negatively impact their rank.

Google as well as other engines were clear in their statements that loading times affect rankings so it is best to pick a well-written template. Even if templates are search engine optimized, they still need to be knowledgeable on the subject. This is the reason the content is equally important.